The art of choosing is an interesting entertaining and useful book it focuses heavily on the psychology of making choices and psychological effects of being faced with and making choices this focus is understandable because the author is a psychologist. Sheena iyengar studies how we make choices and how we feel about the choices we make at tedglobal she talks about both trivial choices coke v pepsi and profound ones and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. In comparison the art of choosing is sluggish and sometimes a little out of left field for example in a study she did with a grad student they tracked hundreds of graduating college seniors describing their ideal job over a six to nine month period that it took the subjects to find work. Http wwwtedcom sheena iyengar studies how we make choices and how we feel about the choices we make at tedglobal she talks about both trivial choice. The art of choosing review there were so many good things to share from the art of choosing i had a tough time choosing ironic huhhighly recommended read read full summary on blinkist free preview learn more about the author
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